Why 500M Perplexity Searches Show Up as Zero Traffic in GA4 (And How to Measure AI ROI)

Your client’s monthly report is due tomorrow. You open GA4. Organic traffic is down again. You prepare the usual excuses. Seasonality. Algorithm updates. Changing search intent. But the truth is different. The users are still looking for your client’s services. They are just using Perplexity, ChatGPT, and Claude to do it. And you have absolutely […]