Stop Reporting Keywords. CFOs Buy GEO Telemetry and Content Faithfulness.

You are in a Q1 board review with a B2B SaaS client. You pull up your monthly report and highlight a 5% increase in keyword visibility. The CFO stops you. “That is fine. But 89% of our buyers use ChatGPT or Perplexity to shortlist vendors before they talk to sales. Are we showing up there? […]