What AI Crawlers Actually Read on Your Site (And Why It’s Not What You Think)

You control what Google shows about you. You buy ads, build backlinks, optimize metadata. When someone searches your brand, you have infrastructure in place to shape what appears. You don’t control what ChatGPT says about you. When a user asks ChatGPT, Claude, or Perplexity about your company, the AI doesn’t show your page. It synthesizes […]

Why Modern Web Design Makes ChatGPT Lie About Your Client’s Prices (And How to Fix It)

Your client just called you, furious. They searched for their own company on ChatGPT. The AI confidently quoted a price they haven’t used since 2022. Worse, it recommended a competitor’s feature as their own. You check your SEO settings. Your title tags are perfect. Your schema is flawless. So why is the AI hallucinating? Because […]